Is Content Marketing Right For Your Nonprofit?

Click here for the transcript!

If you are disillusioned by traditional marketing tactics, then it might be time to explore “content marketing,” the idea that creating and distributing good content is the best and most effective way to gain traction for your cause, while earning the trust of prospective donors and strengthening the respect from your current base of support.

“Nonprofits are turning to contentmarketing because ‘spray & pray’
mass marketing isn’t working for them.” - Kivi Leroux Miller

Explore this idea during this week’s edition of #fundchat, “Is Content Marketing Right For Your Nonprofit,” will be held Wednesday, July 9 from 12-1 pm EST.

Learn more about content marketing – “Useful Content Should Be At The Core Of Your Marketing.” And check out this interactive infographic from Blackbaud that provides data about the rise of content marketing among nonprofits.

This week’s guiding questions:

Q1 How do you define #contentmarketing? How is it different from traditional marcom tactics?
Q2 92% of nonprofits use #contentmarketing, but only 25% have a ‘documented strategy.’ What’s your strategy regardless?
Q3 Is #contentmarketing more effective than regular marketing? How do you measure?
Q4 What channels have been most effective for distributing #contentmarketing? Which have disappointed?
Q5 Share a #contentmarketing success story for your nonprofit….(some wins from the business world – http://bit.ly/1qiQzaC)

Here’s how you can help spread the word and participate in this edition of #fundchat:

Share this post with your social networks! Invite your colleagues to join the conversation.
Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
Review the question line-up for the discussion. We typically post these guiding questions the night before the chat.
Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page.